According to Statista, as of 2021, there are around 6.4 billion smartphone users in the world. This number was 3.7 billion in 2016. So, within a span of just five years, the number of smartphone users has increased at a rate of around 73%.
When the on-the-go information access feature of mobile devices has been a blessing, the increase in app-related data breaches is a serious concern. And these fraudulent activities are not limited to small businesses or startups but have happened to the likes of British Airways, Marriot Hotels, and Equifax in the recent past.
Incognia addresses the most vulnerable threat of account takeover, SIM swap, synthetic fraud, etc., to companies serving through mobile apps and their customers’ data.
About Incognia and Their Privacy-first Digital Identity Solution
Incognia is a futuristic technology innovation company. Having Microsoft and IEEE certification for the most precise location technology, the company has developed a location behavioral biometric platform to avoid mobile frauds.
The friction-less zero-factor authentication solution helps in creating a digital identity of the user that becomes virtually impossible to breach. Using anonymized location data and behavioral patterns unique for each user, the Incognia system assesses the risk, identifies fraud signs (if any), verifies the user, and authenticates the logins as well as activities.
What’s Included in Innovative Incognia Solution?
In a nutshell, this amazing digital verification solution safeguards user data and privacy as part of their service –
- Risk-based authentication to prevent account takeover – With advanced device intelligence and precise location-based behavioral assessment, Incognia helps in avoiding attempts to account takeover.
- Friction-less mobile transaction – This feature allows businesses to offer friction-less as yet secure transaction systems for their customers. This facilitates the end customers to access their accounts without the frustration of putting passwords or OTPs every time.
- Detection of fraud behavior, farms, and location spoofing – By automatic detection of location spoofing, constant monitoring and blacklisting the fraudulent devices, as well as identifying the fraud farms, the solution makes online mobile authentication safer.
- Risk assessment analysis and report – A detailed and automated risk assessment report can be generated from the system. The report includes many critical device security indicators such as the detection of GPS spoofing, emulators, VPNs, proxy, fraud reputation, behavior reputation, and much more.
- SDK Integration and intuitive APIs for developers – SDK integration into third-party applications by businesses isn’t a challenge at all. With an easy-to-use integration wizard, developers can use the Incognia device intelligence and risk assessment features into the customer interaction map.
How Incognia Reduces Fraud and Friction
Running in the background, this personalized digital experience software creates a behavioral biometric of the user. Analyzing the network footprints, location data, and device sensors, etc., the software develops a detailed pattern. This unique pattern is the behavioral reflection of the user, which is near impossible to replicate by anybody (even the best hackers). The overall process can be understood the following way –
- API Integration by Service Providers – Businesses serving through mobile applications can integrate Incognia solutions into the backend of their apps.
- Digital Identity Creation – When a customer uses the mobile apps, the digital authentication solution runs in the background to create a unique location fingerprint (considering the behavior, device, location data). Note: No real-world data or personally identifiable information (PII) is collected.
- Secure authentication and Transaction – Users get access to the service provider application and do the transaction securely without even the need for an OTP or password all the time.
Industries Benefitting from This New-gen Zero Factor Zero Friction Solution
All kinds of businesses that require or are willing to provide secure mobile transactions, no-document verification, streamlined new account creation, etc., can make use of the futuristic security features of Incognia. Especially, businesses belonging to the following categories are on the top of the list to use Incognia solutions and deliver the best services in the most secure way possible –
- Banks and Financial Institutions
- FinTech Companies
- Online Food Order and Delivery Portals
- Restaurants
- Retail Units
- Ecommerce Companies, and more.
The Future Is Here – Digital Signature Ensuring Both Privacy and Security
Being yourself is the only requirement on the parts of the customers – when the service providers adopt Incognia solutions. When the future stands on secured systems around IoTs, it’s time for innovative technologies like location and behavior twinned solutions for mobile devices to ensure information privacy and reduce data theft.
